Food creative with proof in the scroll.
Krumb is a European creative studio founded in Serbia in 2026, built for food brands that need recipe videos, social content, and web work shaped by 2000+ edited recipe videos across the US, Europe, and Asia.
Food brands deserve a studio that speaks their language.
Krumb exists because food is its own discipline. The lighting is different. The cuts are different. The way a product needs to move on screen is different. Generalist agencies are fine at most things and exceptional at none, and for food, that gap shows in every frame of every edit that tries to treat a recipe like a B2B explainer.
The studio was founded in Serbia in 2026 after years inside food-brand pipelines, including 2000+ edited recipe videos and work for brands across CPG, seafood, sauces, snacks, and nutrition. That background means the work starts with appetite, product clarity, and the realities of fast-moving social content.
We're European by address, global by clientele, and specialist by choice. Food is the only thing we do.
Built from food-brand production work.
Over 2000 recipe videos edited for food brands on both sides of the Pacific, including Beyond Meat, Hormel, SPAM, Lee Kum Kee, Nongshim, SlimFast, Trident Seafoods, and Louis Kemp. Before Krumb, the work also ran through Serbian agency projects across web, brand, and campaign production. The studio brings that food-specific production knowledge into one focused creative partner.
Four principles that shape every project.
Not a manifesto. A short list of non-negotiables we've earned the hard way.
Small details, on purpose.
Food brands win or lose in the details: the way a pour catches the light, the kerning on a pack, the cut point that turns a scroll into a pause. We sweat them. That's the name and the job.
Specialist over generalist.
Food is the only thing we do. No tech clients, no B2B SaaS, no crypto. That focus compounds: every project makes the next one sharper.
European craft. Global reach.
Studio-scale responsiveness with the quality bar of a larger agency. We work with brands across Europe, the US, the UK, and Asia, fluent in English, Serbian, and the grammar of food-brand creative in both hemispheres.
Direct lines, no middlemen.
Briefs get a real read. Quotes come back with questions, not boilerplate. Revisions are scoped in, not billed back. The work is better when communication is direct and the path is short.
Food brands we've edited, designed, and built for.
A partial list of years of work across the US and Asia before Krumb became Krumb.
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