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E-commerce for CPG

E-commerce pages built for how packaged food is actually bought.

We design online shopping flows that explain the product quickly, make flavor and format easy to compare, and reduce friction from product page to cart.

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Food e-commerce planning table with product assets and notes
Built for purchase

Great CPG e-commerce is part store, part shelf, part story.

We design online shopping flows that explain the product quickly, make flavor and format easy to compare, and reduce friction from product page to cart.

The layout borrows from Krumb pages already in the site: big editorial headings, calm content blocks, practical process sections, and enough room for the food work to breathe.

NOIR energy drink e-commerce catalog and product page design
E-commerce for CPGProduct pagesEnergy drinks

NOIR

Energy drink e-commerce concept with sharp product presentation, flavor-forward page structure, and a premium purchase path built for a bold CPG launch.

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Tail & Table pet food e-commerce catalog and cart design
E-commerce for CPGProduct catalogCart drawer

Tail & Table

Pet food e-commerce concept with category browsing, product cards, add-to-cart behavior, and a cart drawer built for a warm premium pet food brand.

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PunchBar protein bars website design preview
Website Design & DevelopmentProduct storyCPG layout

PunchBar

Website design and product presentation for a protein bar brand, built around quick product clarity and an active, snackable feel.

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How It Works

A simple process, from brief to delivery.

01

Discover

Audience, goals, current content, and platform needs are clarified.

02

Structure

Pages, modules, CMS fields, and conversion paths are mapped.

03

Design and build

Layouts are designed, built, tested, and refined.

04

Launch

Final QA, handoff, and support notes are delivered.

Pricing

Starting points for planning the brief.

Final scope depends on products, copy volume, SEO depth, platform, complexity, commerce needs, and timeline.

Starter

Store Refresh

€3,200

Targeted improvements to product pages, collections, and conversion blocks without a full rebuild.

  • SEO Strategy
  • Copywriting
  • Product pages
  • Collection logic
  • Mobile UX
Custom

Complex Commerce

From €11,000

A larger commerce scope for subscriptions, bundles, multi-market needs, or technical integrations.

  • SEO Strategy
  • Copywriting
  • Subscriptions
  • Bundles
  • Integrations
  • Recipe links
  • Checkout support
Best For

Where this service works best.

DTC stores

Food and CPG shops that need better product pages, bundles, subscriptions, or conversion flow.

Product education

Stores where ingredients, use cases, flavors, or benefits need clearer explanation.

Launch stores

New products or brand extensions that need a clean e-commerce foundation from day one.

Recipe-led sales

Shopping paths that connect recipes, products, bundles, and repeat purchase moments.

Questions

CPG e-commerce questions.

Is this only for Shopify?

No. Shopify is common for CPG, but WordPress/WooCommerce or another setup can fit better depending on catalog size, subscriptions, fulfillment, content, SEO, and internal workflow.

Can you work on an existing store?

Yes. A refresh can improve product pages, collections, navigation, and conversion sections without a full rebuild.

What do you need to quote accurately?

Product count, platform, current URL, required apps, SEO goals, copy needs, fulfillment constraints, subscription needs, and launch timeline.

Do you handle product photography?

Not by default. We can work with existing assets or scope photography/art direction separately if the store needs it.

Map your CPG store.

Send your catalog, platform, sales path, and what currently blocks purchase. We will scope the right commerce build.

Plan E-commerce